Today in my AICE Media Studies class, I wasn't able to edit my commercial. I was informed by my teacher that there was a problem with the computers we were going to use. Also, that Pinnacle Studio, an editing software, wasn't working on all the computers. This issue caused us to get behind on finishing the commercial. We had to revise our commercial plan. I wish the computers would work because the problem is wasting valuable editing time. It is frustrating knowing that time is being wasted. However, we were told that we will get laptops as soon as possible, so we could begin the editing process. Our original plan today was to add in our transitions, edit the lighting, add the voice overs, and add the music.
While I couldn't edit today, I was able to do some last class on October 25. During that class my group and I mostly filmed any footage we were missing from our first day of filming. After we finished the filming process, we were able to edit. When my group and I got back to the classroom I dumped all the footage we got that day onto the computer. I also put all the footage on a flash drive. I did this so if the SD card were to go missing and if the footage from the computer was deleted, we wouldn't lose all our work from the previous days. Next, Leila and I opened up Pinnacle Studio, so we could import the footage to the software. The importing process didn't take a long time, so we still had a decent amount of time to start editing. I looked over all the footage we got that day. I got to explore the software, so I could have an understanding of how to work it when I get the ability to. I tried to add some of the footage to a track for practice. I was also able to make a match shot. My teacher was able to teach my group and I how to properly do a split screen for our commercial. During this time the computer started to act up, which made it hard to do any editing. The split screen was the last thing we were able to do on Pinnacle Studio before we had to turn it off because of the issue with the computers.
Since we weren't able to actually edit today, we went over the editing plan. As a group we discussed what transitions we want to use. We also talked about the type of lighting and sound we would want. We figured out the type of music we are putting in the background of the commercial. I wrote out the plan on a separate sheet of paper. I also wrote out the order we want our footage to be in. I did this, so when we get the ability to edit, we will not have to waste time on figuring out what to do. When we get the new laptops, I plan on starting the editing process immediately. It is stressful when you have a time limit to do work and you can't do it because of technological difficulties. I hope that the school will provide us with the laptops soon, so I can edit/finish my commercial.
Tuesday, October 29, 2019
Friday, October 25, 2019
Filming the Commercial
During my AICE Media Studies class, we filmed our commerical. My role in filming consisted of being one of the camerawomen and directing. I also did any voiceovers we might want to put in the commerical. Before we started filming I made a check list of all the takes we need, so we wouldn't forget anything. I didn't want to waste anytime trying to figure out what to film next. Having the check list was very helpful. I had a lot of fun during the filming process; however, it is a lot of hard work. There were a few things I forgot about before filming. Like, there would be other people filming around me and that there would be another class on the track field. I just did my best to work around the other people. I tried to have only the actresses in shot and while it didn't always happen, I think the filming went well.
On our first day of filming, on October 23, the group went out to the track field at our school to set up. I helped with getting the camera and the tripod set up. After I made sure the camera had full battery and was working the filming began. I started off by letting my group know about the checklist I made. Everyone looked over it and decided the best way and time to film everything on the list. It was decided that we should film in the same order of the commerical and do any voiceovers last. As one of the camerawomen, I made sure I took a few takes of everything we wanted to film, so I would have good footage for the commercial. I also made sure we had takes from many angles and shots, so we could choose what looked best when editing. As the director, I told the actresses what to do during the takes, like when to start running. I made sure to get their opinions on what should happen in the takes. While I was the main director, everyone else did help co-director, so we would have a commercial we would all be proud of. As one of the voice actresses, I did any of the voiceovers that we might want to include in our commerical. After we finished filming for the day, I dumped all the footage onto a computer.
Our next day of filming, today, my group went over the footage we got a few days ago. I wanted to do this, so I could see what we needed to film before the end of class. I wrote down a list of the scenes we should redo, and any scenes we were missing. After planning, my group and I headed to the track field. I checked to make sure the camera and tripod worked and then I set them up for filming. I went over the new list one more time with my group and then started filming. We didn't have a lot of scenes to film today since we did most of it on our first day of filming. I still had the same roles as before. I directed the actresses with the help of the entire group. I filmed whatever I needed for the commerical with the help of the other camerawoman. Also, I redid any of the voiceover lines that I was assigned to do. I made sure that we had enough footage to do our commerical, then we went back inside. I dumped the new footage onto the computer. Overall, filming the commercial was a great experience. I learned about how much hard work and planning has to go into filming to make sure you have a good final product.
On our first day of filming, on October 23, the group went out to the track field at our school to set up. I helped with getting the camera and the tripod set up. After I made sure the camera had full battery and was working the filming began. I started off by letting my group know about the checklist I made. Everyone looked over it and decided the best way and time to film everything on the list. It was decided that we should film in the same order of the commerical and do any voiceovers last. As one of the camerawomen, I made sure I took a few takes of everything we wanted to film, so I would have good footage for the commercial. I also made sure we had takes from many angles and shots, so we could choose what looked best when editing. As the director, I told the actresses what to do during the takes, like when to start running. I made sure to get their opinions on what should happen in the takes. While I was the main director, everyone else did help co-director, so we would have a commercial we would all be proud of. As one of the voice actresses, I did any of the voiceovers that we might want to include in our commerical. After we finished filming for the day, I dumped all the footage onto a computer.
Our next day of filming, today, my group went over the footage we got a few days ago. I wanted to do this, so I could see what we needed to film before the end of class. I wrote down a list of the scenes we should redo, and any scenes we were missing. After planning, my group and I headed to the track field. I checked to make sure the camera and tripod worked and then I set them up for filming. I went over the new list one more time with my group and then started filming. We didn't have a lot of scenes to film today since we did most of it on our first day of filming. I still had the same roles as before. I directed the actresses with the help of the entire group. I filmed whatever I needed for the commerical with the help of the other camerawoman. Also, I redid any of the voiceover lines that I was assigned to do. I made sure that we had enough footage to do our commerical, then we went back inside. I dumped the new footage onto the computer. Overall, filming the commercial was a great experience. I learned about how much hard work and planning has to go into filming to make sure you have a good final product.
Monday, October 21, 2019
Storyboard
Today in AICE Media Studies, my group and I planned our storyboard for our commercial. While three people were planning the storyboard, Leila was typing the blog. Story boarding was a fun, but tedious process. My group and I met before to brainstorm a general plan for the commercial. We decided to storyboard a commercial that focus on track and field athletes and Gatorade. Also, we made a storyboard for our backup plan of a soccer and tennis commercial. The following conventions will be used in the Gatorade commercial of track and field athletes:
Camera Angles:
High Angle
Low Angle
Eye Level
Camera Shots:
Established Shots
Wide Shot
Long Shot
Medium Shot
Medium Close Up
Two-Shot
Close Up
Camera Movements:
Pan
Tilt
Zoom
Sound:
Ambient Sound
Voice Over
Diegetic Sounds
Non-Diegetic Sound
Editing/Transitions:
Split Screen
Action Match
Eye-Line Match
Insert/Cutaway
Jump Cut
Montage
Camera Angles:
High Angle
Low Angle
Eye Level
Camera Shots:
Established Shots
Wide Shot
Long Shot
Medium Shot
Medium Close Up
Two-Shot
Close Up
Camera Movements:
Pan
Tilt
Zoom
Sound:
Ambient Sound
Voice Over
Diegetic Sounds
Non-Diegetic Sound
Editing/Transitions:
Split Screen
Action Match
Eye-Line Match
Insert/Cutaway
Jump Cut
Montage
Tuesday, October 15, 2019
Editing Lesson
Today in my AICE Media Studies class I learned about the camera I will be using to film. I also learned how to use a tripod. One of the most important things taught today was how to edit my footage. I think this is one of the most important things to learn because that is how I will be constructing my commercial. I first learned dumping. Dumping is when a person moves the footage from a SD card to a computer. I do this by putting my SD card in a SD holder, then plugging it into the computer. I go to my files and click on DCIM, which is where all my footage should be. If it isn't there I can go to private, click on AVCHD, then click on BDMV and look for my footage. Next, all I have to do it highlight the footage I want then move it to a folder.
I was also taught how to import. Importing is moving the footage from the desktop to the editing software. The software I am using for my commerical is called Pinnacle Studio. In order to import my footage, I first open Pinnacle Studio. I go onto the editing screen, go to file, and click create new movie. I then press the import button and press the plus sign by the word desktop. I go to my folder and click the footage I want to use in my commercial. Lastly, I press start import. Now that the footage has been imported I can start editing. In order to edit the raw footage, I would have to move the clips I want to the second track. Raw footage are the original takes. I would move the clips to track two because the first track will be used for titles and the third track will be for music.
After learning how to import, I learned about how to edit the footage. I was first showed how to do a cut. In order to do a cut I would have to use the red line to indicate the footage I want to get rid of. Then, I would click the button with a razor blade on it and click the footage I want deleted. After, I would press delete. I was also taught how to detach sound. To do this I would have to right click the footage I don't want to have sound. Next, I separate the image from the audio. If I want to detach the audio I would delete the sound. If I wanted to do a voiceover it would be done the same way, but I would delete the image of the person doing the voiceover, not the sound.
The last thing I learned was how to export. Exporting takes place when footage is taken from editing software to the computer. Once I'm finished with editing, I file save my film. I then hit the export button and have it transfered over to my commercial folder on the computer. I can then watch the rendered version of the commerical. Rendering is the process of attaching the footage in a way so the film runs smoothly. If I notice a mistake I can go back to Pinnacle Studio to fix it. If everything is perfect I can turn it in. Overall, today I learned a lot of information on editing. I found the information taught in my class very interesting.
I was also taught how to import. Importing is moving the footage from the desktop to the editing software. The software I am using for my commerical is called Pinnacle Studio. In order to import my footage, I first open Pinnacle Studio. I go onto the editing screen, go to file, and click create new movie. I then press the import button and press the plus sign by the word desktop. I go to my folder and click the footage I want to use in my commercial. Lastly, I press start import. Now that the footage has been imported I can start editing. In order to edit the raw footage, I would have to move the clips I want to the second track. Raw footage are the original takes. I would move the clips to track two because the first track will be used for titles and the third track will be for music.
After learning how to import, I learned about how to edit the footage. I was first showed how to do a cut. In order to do a cut I would have to use the red line to indicate the footage I want to get rid of. Then, I would click the button with a razor blade on it and click the footage I want deleted. After, I would press delete. I was also taught how to detach sound. To do this I would have to right click the footage I don't want to have sound. Next, I separate the image from the audio. If I want to detach the audio I would delete the sound. If I wanted to do a voiceover it would be done the same way, but I would delete the image of the person doing the voiceover, not the sound.
The last thing I learned was how to export. Exporting takes place when footage is taken from editing software to the computer. Once I'm finished with editing, I file save my film. I then hit the export button and have it transfered over to my commercial folder on the computer. I can then watch the rendered version of the commerical. Rendering is the process of attaching the footage in a way so the film runs smoothly. If I notice a mistake I can go back to Pinnacle Studio to fix it. If everything is perfect I can turn it in. Overall, today I learned a lot of information on editing. I found the information taught in my class very interesting.
Friday, October 11, 2019
Planning Blog for Gatorade Commercial
Today in my AICE Media Studies class my group and I worked on making a plan for our commercial. We worked together to decide what props we need and what costumes will be worn. We also worked on creating a schedule, deciding the locations for filming, and our backup plan. We established our roles in making the commercial, like who was going to be the main subject. We decided that Leila and Emma will be the actors and Hailey and I will do any voice overs needed and be the camerawomen. Everyone in the group took part in providing ideas and feedback for the commercial as we were planning. Everyone would do their own research, then go over what they found together. Emma and Hailey mostly worked on finding ideas for props and costumes. Leila was in charge of keeping notes of everyone's findings. I worked on the schedule and backup plan. Together we researched where we should do our filming. We finished our plan for the commercial, but it is possible that it might change a little. Before it is time for us to film, we might come up with new ideas and change our original plan slightly.
Props:
Since my group and I decided to produced a Gatorade commercial, our main prop is a Gatorade drink. Other props we will include are a soccer ball, tennis racket and tennis balls.
Costumes:
In our commercial, we will have two of our group members as the subject. Our actors would wear athletic clothes. They would either wear athletic shorts or athletic leggings with light color tank top or a cotton t-shirt. They would also wear running shoes or tennis shoes. We might have our actors wear sweat bands or headbands to keep their hair out of their face. If we could not obtain sweat bands or headbands, our actors would wear their hair in a ponytail.
Schedule:
On 10/8/19, our group research conventions and codes of sports drinks commercial.
On 10/11/19, our group establish the props, costumes, schedule, location list, and backup plan.
On 10/15/19, our group will create the storyboard for the 30 seconds commercial.
On 10/22/19, our group will film and record the necessary shots for our commercial.
On 10/24/19, our group will edit and add the final touches to the commercial.
Location List:
Our main location is the track field. At the track field, we will film our two actors before, during and after running the track. This would help emphasized the need of Gatorade to have energy at practice.Also, we would film our two actors kicking a soccer ball or doing soccer drills.
Our second location is the stairwell in front of the media center. At this location, we will film our two actors playing basketball and hitting a tennis ball against the wall. This would help us show athletes from different sports can gain energy from Gatorade.
Backup Plan:
If there the weather is not good or preferable, then our location will be the area by the stairwell closes to building 505 or the grass area between the auditorium and building 5. We would quickly film our actors passing a soccer ball. If one of our members are absent, then one of the actors would take over the position of camerawoman.
Props:
Since my group and I decided to produced a Gatorade commercial, our main prop is a Gatorade drink. Other props we will include are a soccer ball, tennis racket and tennis balls.
Costumes:
In our commercial, we will have two of our group members as the subject. Our actors would wear athletic clothes. They would either wear athletic shorts or athletic leggings with light color tank top or a cotton t-shirt. They would also wear running shoes or tennis shoes. We might have our actors wear sweat bands or headbands to keep their hair out of their face. If we could not obtain sweat bands or headbands, our actors would wear their hair in a ponytail.
Schedule:
On 10/8/19, our group research conventions and codes of sports drinks commercial.
On 10/11/19, our group establish the props, costumes, schedule, location list, and backup plan.
On 10/15/19, our group will create the storyboard for the 30 seconds commercial.
On 10/22/19, our group will film and record the necessary shots for our commercial.
On 10/24/19, our group will edit and add the final touches to the commercial.
Location List:
Our main location is the track field. At the track field, we will film our two actors before, during and after running the track. This would help emphasized the need of Gatorade to have energy at practice.Also, we would film our two actors kicking a soccer ball or doing soccer drills.
Our second location is the stairwell in front of the media center. At this location, we will film our two actors playing basketball and hitting a tennis ball against the wall. This would help us show athletes from different sports can gain energy from Gatorade.
Backup Plan:
If there the weather is not good or preferable, then our location will be the area by the stairwell closes to building 505 or the grass area between the auditorium and building 5. We would quickly film our actors passing a soccer ball. If one of our members are absent, then one of the actors would take over the position of camerawoman.
Tuesday, October 8, 2019
Research Blogs: Commercial Conventions
Today in AICE Media Studies, we were assigned to produce a commercial of a product of a popular brand or a PSA about vaping prevention. My group and I decided to produce a commercial about Gatorade because we found it was easiest to do on our school's campus. There are four people in the group: Hannah, Emma, Leila and Hailey.
In Gatorade commercials, the elements of the commercial usually create a dramatic and serious tone. Most of the subjects in the commercials are wearing sports uniforms. For example, track athletes usually wear shorts, tank tops, and sweat bands on their head and around their arms. Most of the time, the commercial would film an exhausted athlete. This would emphasize the importance and the effects of the product. The establishing shot would usually establish the location of the practice. For example, they would have the establishing shot at a track field for a track athlete. Also, sports commercials would consists of long shots and medium close ups to emphasize the athletes' actions.
The lighting in sports commercials is usually harsh, bright stage light of an athlete.This helps develop a serious tone because it makes the commercial more dramatic. The lighting design produces more shadows to make the product more appealing on screen. The color design of the commercials usually consists of dull colors with a pop of brighter colors such as reds, oranges, blues i.e., to emphasize the the product.
The sound in sports commercials is usually a voice-over expressing the feelings of the athletes. Diegetic sounds and ambient sounds are usually louder than they would normally be. For example, walking/running, the sounds of breathing, and the sound of someone drinking. In the commercials, dialogue is usually muffled but is still present. Sometimes there is an influencer giving a motivating speech or there are sounds of sport crowds in the background.
This is an example of the all the elements used in a sports commercial.
In Gatorade commercials, the elements of the commercial usually create a dramatic and serious tone. Most of the subjects in the commercials are wearing sports uniforms. For example, track athletes usually wear shorts, tank tops, and sweat bands on their head and around their arms. Most of the time, the commercial would film an exhausted athlete. This would emphasize the importance and the effects of the product. The establishing shot would usually establish the location of the practice. For example, they would have the establishing shot at a track field for a track athlete. Also, sports commercials would consists of long shots and medium close ups to emphasize the athletes' actions.
The lighting in sports commercials is usually harsh, bright stage light of an athlete.This helps develop a serious tone because it makes the commercial more dramatic. The lighting design produces more shadows to make the product more appealing on screen. The color design of the commercials usually consists of dull colors with a pop of brighter colors such as reds, oranges, blues i.e., to emphasize the the product.
The sound in sports commercials is usually a voice-over expressing the feelings of the athletes. Diegetic sounds and ambient sounds are usually louder than they would normally be. For example, walking/running, the sounds of breathing, and the sound of someone drinking. In the commercials, dialogue is usually muffled but is still present. Sometimes there is an influencer giving a motivating speech or there are sounds of sport crowds in the background.
This is an example of the all the elements used in a sports commercial.
Sunday, October 6, 2019
Introductory
Hello everyone, my name is Hannah and I’m in 10th
grade at a school in Florida. I’m in the Cambridge AICE Magnet program. Presently,
I am taking three AICE classes: AICE English, AICE European History, and AICE
Media Studies. This blog I am writing is for my AICE Media Studies class. Other
classes I am taking are Algebra 2 Honors, Spanish 2, Chemistry Honors, and
Vocal Ensemble. I spend a lot of time studying for my classes because of the
amount of work I receive; however, I don’t let it stop me from having some fun
at school. I take part in my school’s vocal ensemble and help out the school’s
theatre by being a part of crew. I do these activities for fun because I enjoy taking
part in them.
Outside of school I enjoy reading and drawing. I like being
able to get lost in a book and letting my imagination take over when drawing.
These activities help me relax, which is one of the main reasons I really enjoy
them. Besides from those two, I also like baking. I take every chance I can to
bake with my friends. We have baked everything from cookies to key lime pie. I
believe that I’m a very studious, hardworking, self-motivated, and caring
person. I spend a lot of my time studying and if I set my mind to something, I
will get it done. Also, I really like helping others. I spend a lot of my time
volunteering at schools because I enjoy helping the teachers and students.
Since I enjoy helping others a lot I want to major in psychology once I
graduate from high school. While I’m still not sure what university/college I
want to go to, I know that is what I want to do.
There are many things important to me, but the most
important are my family and friends. My main family consist of my mom, dad, and
brother. Thanks to them, I have had so many wonderful experiences. Furthermore,
they help me whenever I need it and I’m
very thankful for them. Additionally, I have three cats that I love. I have a
great core group of friends. Some I have known for years and some I have only
met last year; however, that doesn’t change the fact that they are all
important to me. We have so much fun together and often go out for ice cream
after school. A random fact about me is I really want to travel. I haven’t had
the opportunity to travel outside the country yet, but I hope one day I can.
Another fact is I really want to learn Sign Language. I don’t usually like to
talk about myself, so thank you for taking the time to read through this post
that is about me. Until next time, have a wonderful day.
Subscribe to:
Posts (Atom)